PICS at JGA:
Exploring the Future of Eco-Friendly Luxury
PICS Fine Jewellery was honoured to participate in a recent panel discussion at Jewellery & Gem ASIA Hong Kong (JGA), exploring the timely topic of “The Rise of the Eco-Friendly Luxury Consumer.”
During the conversation, founder Catherine Siu shared her perspective on sustainability — highlighting that, for PICS, it goes far beyond materials. At the heart of the brand is a belief in intention, connection, and the emotional longevity of each piece. Every creation is a conscious act — a blend of storytelling, craftsmanship, and social awareness — that aims to inspire reflection and responsibility.
In a fast-moving world, PICS continues to champion the value of human hands, overlooked gems, and the stories waiting to be told. Catherine reflected on the importance of diverse perspectives within the industry and the power of collaboration in shaping a more inclusive future:
“We each hold a piece of the puzzle. Only when we work together can we build the bigger picture.”
PICS remains committed to redefining luxury through a lens of empathy, thoughtfulness, and lasting impact — where true beauty is revealed not just in gemstones, but in how we uplift one another.
