Inside the Mind of a Hong Kong Jewellery Designer: Behind PICS Fine Jewellery’s Trade Show Creations

This September, the world of fine jewellery will once again turn its gaze to Hong Kong as the Jewellery & Gem WORLD (JGW) exhibition takes place at the Hong Kong Convention and Exhibition Centre (HKCEC). Among the many names presenting, one booth stands out for its uncompromising artistry and vision: Pui In Catherine Siu, Hong Kong jewellery designer and founder of PICS Fine Jewellery. Visitors can discover her work at Booth 3D136, where she showcases not only jewellery, but also deeply personal expressions of creativity, freedom, and social meaning.

Creations That Speak Beyond Beauty

Catherine Siu’s designs have been recognised for her ability to reveal hidden beauty within extraordinary gemstones. Her work goes beyond traditional notions of luxury, instead offering jewellery as art — pieces that tell stories, challenge perspectives, and invite dialogue. This philosophy is evident in her “Desire” collection, featuring the striking Bird in a Twisted Cage brooch and pendant, where a bird perches on a branch that transforms into freedom, symbolising the eternal question: Would you rather be pampered in a cage or or risk it all to soar free? Collectors and private clients are drawn not only to the meticulous craftsmanship but also to the way each piece embodies the human spirit in metal and gemstone.

Gemstones as Storytellers

Each gemstone Catherine selects is chosen not only for its natural beauty but also for its character. Fire opals shaped like birds, vivid Burmese spinels, unheated Sri Lankan sapphires, and verdant tsavorites from Tanzania are carefully handpicked for their special individuality. Rather than being polished into conformity, these gems are celebrated for their uniqueness. For wholesalers and distributors seeking collections with distinction, Catherine’s approach offers jewellery that cannot be mass-produced — each piece carries its own narrative, making it as unforgettable as its wearer.

Handmade Mastery in a Digital Age

At a time when much of the industry leans on computer-aided design and mass production, Catherine continues to hand-sketch and hand-make her pieces. This rare dedication to traditional craftsmanship resonates with traders and clients alike, offering authenticity that is increasingly sought after in today’s market. Her creations embody not only precision but also the imperfections that make handmade art so alive — qualities that distinguish her brand in both private collections and wholesale showcases.

An Invitation to Experience

For those attending JGW, Booth 3D136 is not just a stop to view jewellery; it is an invitation to step inside the artistic world of Pui In Catherine Siu. Collectors will find conversation pieces imbued with symbolism, wholesalers and distributors will encounter designs that resonate with global audiences seeking originality, and private clients will discover the intimacy of owning a one-of-a-kind creation born from imagination and craft.

In every piece, Catherine Siu reaffirms her belief that jewellery is more than adornment — it is a mirror of individuality, a celebration of hidden beauty, and a spark for meaningful connection. This September at JGW, her booth stands ready to welcome all who seek not only fine jewellery, but also the stories and spirit behind it.

Date: 17-21 September 2025

Location: Hong Kong Convention and Exhibition Centre

Booth: Hall 3 - No. 3D136

Register now by scanning the QR code.