What Makes PICS Different: A Hong Kong Jewellery Brand’s Handmade Approach
- Catherine Siu
- Jul 21
- 2 min read
In a world of fast fashion and mass-produced sparkle, PICS Fine Jewellery stands quietly apart.
As a Hong Kong jewellery brand committed to crafting every piece by hand, PICS chooses the meaningful path — blending artistry, extraordinary gemstones, and timeless design to create jewellery that speaks to something deeper: the hidden beauty in each stone, the emotion behind texture and form, and the quiet courage to be different.
More Than Jewellery — A Reflection of the Soul
Every creation at PICS begins not with a CAD file or a production line, but with a feeling.
A fleeting thought. A memory. An unspoken truth.
We hand-sketches every piece and carefully selects extraordinary natural gemstones for their individuality and characteristics. Through hours of skilled craftsmanship, metal and stone transform into jewellery that’s more than decoration: it’s a tangible expression of a moment, a mood, or a message.
Why Handmade Still Matters
Every file mark and hand-hammered detail reflects the skilled craftsmanship behind each piece — a signature of human care and artistry.
In today’s digital age, handmade jewellery remains valued not for mechanical perfection, but for its soul and character — much like an automatic watch is treasured beyond a quartz for the craftsmanship it embodies.
At PICS, we embrace the subtle uniqueness in every creation, crafting each piece with intention and expertise to create jewellery that is beautifully alive and timeless.
Hong Kong Roots, Global Vision
Based in Hong Kong, PICS creates jewellery inspired by deep thoughts and emotions, blending tradition with experimentation and seamlessly weaving Eastern and Western influences into every design. Our founder, Pui In Catherine Siu, brings years of expertise in auction house, gemology, design and craftsmanship, leading the brand to merge technical skill with heartfelt artistry.
For Those Who See the Unseen
PICS speaks to those who see beyond the surface —to those who feel a spark when they behold a gemstone that seems to hold fire within.
For those who treasure unspoken message as much as style,and believe jewellery can quietly express what words cannot.
If you’re drawn to handmade fine jewellery from Hong Kong crafted with soul and passion,you’re warmly welcome here.
Come, discover the hidden beauty we bring to life.
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